Account Audit and Strategic Planning

• Conducting a full audit of your catalogue, existing campaigns, and historical performance.
• Establishing clear monthly, quarterly, and annual KPIs tailored to each brand’s goals.
• Defining a strategic plan focused on profitable growth, visibility, and ASIN-level prioritisation.

Advanced Keyword and Bid Management

• Implementing robust keyword strategies across all match types based on intent and opportunity.
• Leveraging CPG bidding strategy, real-time optimisation, and rule-based adjustments to improve efficiency.
• Identifying high-opportunity keywords to maximise ranking and incremental sales.

Creative and Positioning Optimisation

• A/B testing Sponsored Brands static and video creatives to enhance CTR and engagement.
• Testing and optimising Sponsored Brands headline variations for higher relevance and click-through performance.
• Ensuring top-of-search presence for priority ASINs to maximise visibility and conversion rates.

Audience Targeting and Retargeting

• Building custom audience segments for precise targeting and remarketing across Amazon’s ad types.
• Running retargeting campaigns to recover missed conversions and strengthen customer retention.

Budget and Dayparting Strategy

• Structuring budgets to allocate spend intelligently across high-impact campaigns.
• Utilising dayparting to optimise ad spend during peak converting hours.
• Maintaining dynamic budget adjustments based on performance patterns and seasonality.

Impression Share & Competitive Insights

• Analysing Impression Rank and Share of Voice to uncover competitive gaps and ranking opportunities.
• Adjusting strategy to outperform category competitors and improve paid visibility.

Monitoring, Reporting, and Communication

• Bi-weekly performance updates delivered via email for transparency and alignment.
• Monthly strategy calls to plan, realign, and address upcoming opportunities.
• A detailed multi-page end-of-month report with insights, results, and next-step recommendations.