Keyword & SEO Strategy

• Listing optimisation across titles, bullets, backend keywords, descriptions, and A+ content text.
• Comprehensive keyword research built around ranking potential, intent grouping, and opportunity gaps.
• Weekly CTR and traffic trend reporting to detect bottlenecks and ranking friction.
• Organic and sponsored rank tracking for 10 core keywords per ASIN (with optional extended tracking).
• Keyword indexing audits to ensure visibility across Amazon’s search engine.
• Search Query Performance (SQP) analysis to identify growth opportunities at query level.
• Competitor keyword benchmarking to reveal strategic gaps and defend high-value terms.
• A/B testing for non-visual listing elements (titles, bullets, descriptions, backend).
• Quarterly SEO targets aligned to ASIN priority, competitive pressure, and category seasonality.
• Review and rating tracking, including Amazon-compliant review requests using approved 3P tools.

Promotions & Deals

• Planning and execution of all Amazon promotion types: Coupons, Deals, S&S discounts, Prime Exclusive Discounts, Brand Tailored Promotions, and Business Discounts.
• Vine enrolment strategy and performance monitoring.
• Testing first-time Subscribe & Save incentives and reporting on results.
• Quarterly promotional roadmap aligned with category trends and brand objectives.
• Competitor promotional strategy analysis to maintain competitive price perception.
• Monthly marketing alignment meetings with the PPC team/agency to ensure integrated execution.
• Lightning Deal and Brand Store updates.
• Deal performance forecasting and ROI modelling.
• Post-promo analytics and recommendations for continuous improvement.

Creative Conversion Rate Optimisation

• Main image A/B testing to optimise CTR and competitive click capture.
• Secondary image and A+ content performance analysis (3 analyses per month).
• Detailed before/after performance comparison to measure the impact of creative changes.
• Competitor creative benchmarking to identify missed conversion-driving elements.
• ICP and behavioural insights to ensure creative assets match Amazon shopping intent.
• VOC-based creative insights to address common complaints, friction points, and unmet expectations.
• Shared A/B testing calendar and management for structured CRO execution.
• Tracking and reporting for Store traffic and sales attribution.

Amazon PPC Management

• Full account audit and development of a clear ASIN-led strategy with monthly, quarterly, and annual KPIs.
• End-to-end management of Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored TV.
• Advanced keyword, bid, and placement strategies, supported by AI-driven and rules-based optimisation.
• Custom audience segmentation and remarketing frameworks for both acquisition and retention.
• Sponsored Brand image/video creative testing and headline A/B optimisation.
• Retargeting to recover missed conversions and increase repurchase likelihood.
• Dayparting to optimise spend during peak converting hours.
• Dynamic budget allocation based on real-time performance and opportunity signals.
• Impression Rank and Top-of-Search analysis to maximise ranking and visibility.
• Bi-weekly performance updates via email.
• Monthly planning and alignment call.
• Comprehensive multi-page end-of-month performance report with insights and next steps.